The Burbank airport's hoping a new nickname will help out-of-town travelers figure out where in the heck Burbank is without referencing Los Angeles. There is a lot of anti-LA sentiment among Burbankers with a say in the decision.
Bob Hope Airport officials are considering changing the airport's unofficial name in an effort to boost its profile with national travelers. But they're not interested in the easiest way to do that: adding Los Angeles to the name.