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Housing planned for former Norms site on Pico

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89 residential units, including affordable housing

The now-demolished Norms at 11001 West Pico Boulevard.
Cbl62 | Wikimedia Commons

It’s official: A vacant site on Pico Boulevard that once housed a funky Norms diner is slated for redevelopment as housing.

A developer filed plans Wednesday with the city of Los Angeles to build a residential project with 89 units—10 for extremely low-income households—at the site on Pico between Westwood and Sepulveda boulevards.

Prior to its 2015 sale, the Rancho Park site had been marketed by commercial real estate brokerage CBRE as ripe for retail development: “The properties would be suitable for a wide range of retail, office and residential uses. New apartment and retail developments are located across the street.”

The Norms closed in late 2016, and the site was cleared last year.

The project developer is listed as 11001 West Pico Blvd, an LLC with connections to NMS Properties. The same LLC also owns an adjacent parking lot at 2360 Camden Avenue.

Another Norms, over on La Cienega, is expected to have a different fate. The bold Googie diner is planned to be incorporated into a still-in-the-works development of the site that will include mixed uses and retail.