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Inside Gwyneth Paltrow’s Goop headquarters in Santa Monica

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It’s basically a typical warehouse but with pretty pendants

Photos by Douglas Friedman.
Courtesy of Architectural Digest

Actress-turned-lifestyle entrepreneur Gwyneth Paltrow has grown her company Goop from a newsletter into a full-on force that offers advice on a wide range of topics including fashion, food, wellness, and travel. Often, the products it endorses carry outrageous price tags (a $4,700 juicer?) that some argue only an actress-turned-lifestyle-entrepreneur could afford.

The company began humbly in Paltrow’s home in London, then moved to a barn on her property in Brentwood. Less than two years ago, reports Architectural Digest, the expanding business has moved into “no-frills” Santa Monica warehouse that once housed chickens. Paltrow called in RH (the post-rebrand name of Restoration Hardware) to redo the space and give it that Goopy feel.

Paltrow says the resulting workspace really captures the “raw and energetic ... very California” vibe of the company’s first office.

A variety of pendant lamps and tables set up as flexible work areas run throughout the space, which is a textbook warehouse with exposed trusses, high airy ceilings, and concrete floors.

It’s nothing cutting edge or even really exciting, but it does look comfortable. And that’s kind of the point, says Paltrow: “Since we think of Goop as a family, we wanted everyone to feel at home.”