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Big ‘industrial loft-style’ mixed-user is headed for Hollywood

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On Santa Monica Boulevard near Highland

Department of City Planning

A stretch of Santa Monica Boulevard that’s becoming quite the target for development can add another project to the list. A new seven-story mixed-user is planned for Santa Monica Boulevard, just west of Highland, between Orange Drive and Mansfield Avenue.

A recently released environmental impact report for the project offers new renderings and a more detailed picture of the development, which would knock out an automobile storage business on the site now.

The project would hold 231 residential units, with 15 set aside for very low-income households, plus 15,000 square feet of commercial space—including a restaurant—and 390 parking spaces.

Roschen Van Cleve Architects has designed the building in “the Industrial Loft style concept and the light manufacturing style,” which would make it consistent with many of the style of the buildings around it, says the report.

It would rise to a maximum height of about 80 feet tall along Santa Monica Boulevard, and then step down twice as it backed away from the main street—first to 54 feet, then to about 23 feet.

The project applicant listed in the environmental review is Onni Santa Monica, LP, which is connected to the Vancouver-based developer Onni Group. One of Onni’s principals, Rossano De Cottis, is listed as the applicant on an earlier filing for the same project. Onni is already very busy in Downtown, where it most recently purchased Times Mirror Square, a sizable portion of which they plan to redevelop.

This new mixed-user won’t be alone on Santa Monica Bouelvard. Developer AvalonBay is working on a six-acre, 695-unit development Santa Monica and Las Palmas that it wants to be “large enough ... to be its own safe haven and even a catalyst for gentrification in the area.”