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The rainbow facade on this Atwater Village clothing store is brightening our day

The store isn’t even open yet, but it’s already turning heads

A drive down Atwater Village’s Glendale Boulevard harkens back to sleepy main streets of old, with its long stretches of one-story businesses and diagonal street parking. But an infusion of youthful energy is transforming this all-American avenue.

For years, the biggest splash of color on the boulevard belonged to a mural on the tropical bird store, but now, just a few doors down, a new business has upped the ante, bringing a bold and colorful look to the otherwise modest street.

The Eastsider has clued us in on Crux, a not-yet-opened clothing store that has enlisted the help of the graffiti artist Risk to transform its facade into a piece of public art. Move over Pampered Birds, there’s a new peacock in town.

Store owners Karen Olivas and Hannibal Nisperos told the Eastsider they “wanted to do something that popped,” so they gave Risk the exterior of their building as a canvas.

The result is a vibrant and wonderfully Instagramable addition to the neighborhood.

Day 2 progress .... #goodtimes #losangeles @shopcrux @birdmanphotos

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friday feels

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A new painted wall! ❤️ #pomeranian #dogsofinstagram #rainbowwall #atwatervillage #ilovela

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Atwater Village, LA #eastsiderla

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