Starting this summer, air travelers avoiding LAX will fly in and out of the puzzlingly-re-named Hollywood Burbank Airport. The Los Angeles Times reports that Burbank airport officials are expected to vote February 21 to approve installing new signs on the terminal’s central tower. The signs are expected to be up by June.
The name change was approved in May 2016, as part of an airport rebranding. Citing passenger confusion, travel agencies and airlines were pressuring the airport to add a geographic marker that would signify it’s proximity to Los Angeles.
As Lucy M. Burghdorf, director of public affairs and communications for the airport puts it, “a lot of people east of the Rockies didn’t know where Bob Hope Airport was. Was it in Palm Springs? Or Vietnam?”
The Bob Hope moniker will live on after the rebranding as the airport’s legal name. Bob Hope Airport replaced the previous name, Burbank-Glendale-Pasadena Airport, in 2003 as a tribute to the late comedian.