A developer filed plans with the city this week to restore a 1930s-era Art Deco building at Hollywood Boulevard and Wilcox Avenue and put up a big, mid-rise housing complex with street-level commercial space behind it, bringing 260 residential units to the Walk of Fame.
A shorter building for more commercial uses would also sprout up on Hollywood Boulevard, and the developer is applying for permits to sell booze in three establishments on the site. The new buildings would range in height from 42 feet up to 160 feet.
The old Art Deco structure, called the Attie Building, was previously singled out as a contributing structure to the Hollywood Boulevard Historic District. It will be "preserved and rehabilitated" as part of the project; currently an office building, it will serve as retail in the new development, Dave Rand, of Armbruster Goldsmith & Delvac LLP, which is representing the developer, tells Curbed.
The mural on the Attie Building ("You Are the Star" by Tom Suriya) is also up for rehabilitation. The mural depicts famous actors, including Richard Pryor, Laurel and Hardy, Humphrey Bogart, Lauren Bacall, and James Dean, sitting in a theater, their seats facing the street. The mural was restored in 1995 by the Mural Conservancy of Los Angeles.
The Real Deal reports the developer is Richard LeFrak of the LeFrak Organization, a New York-based developer that is gradually stepping up its Los Angeles game. LeFrak has owned the building since 2007, when it purchased the structure for $5.85 million. LeFrak is also working with Kennedy Wilson to develop a 410-unit mixed-user at Hollywood and La Brea called Horizon Hollywood.
- 6436 West Hollywood Boulevard [city planning department]
- LeFrak plans 260-unit Hollywood mixed-use development [The Real Deal]