Two years ago, a representative for the developer erecting a 40-story apartment tower on the border of Beverly Hills and Century City said the company "hoped" the rates would be affordable for people who work in the neighborhood. In a sharp change of tune, the high-rise now appears totally geared to the 1 percent. Roman Speron, vice president at Crescent Heights, which is developing Ten Thousand, tells Bloomberg, "Our sense, based on the reception we’ve got, is that this market is deep."
It's so deep that rents at high-rise, set to open in January, will start at $8,500.
The craziest part about this story isn’t the astonishing rental prices. It is the apartment tower’s strong amenities game. There will be a full bar, staffers who will walk tenants’ dogs or do their grocery shopping, an in-house Rolls-Royce, a team of four butlers, an indoor lap pool with underwater speakers, a private one-acre park with a chef’s kitchen, and here’s the kicker — a "wellness studio where doctors can be called on to inject Botox."
People who can afford to cut those monthly checks, Speron said, "just don’t want to take care of the hassles that everyday life brings, and they want someone else to take care of it for them."
- This L.A. Apartment Tower Bets You’ll Pay Manhattan Rents for Rolls-Royce Rides and Botox [Bloomberg]
- Century City’s 40-Story 10000 Santa Monica Boulevard Going Rental [Curbed LA]
- The Most Outrageous Amenities LA Had to Offer in 2015 [Curbed LA]
- Eight Batshit Things That Lure Rich People to Megamansions [Curbed LA]