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Parking on Glendale's Brand Boulevard Could Be Pricier Soon

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They're hoping higher prices will free up packed meters

For the first time in eight years, Glendale's main drag of Brand Boulevard could see a hike in parking meter prices. In a step toward "freeing up spaces and attracting more visitors," Glendale officials are thinking about jacking the price on these meters up from $1 an hour to $1.50, says the Glendale News Press.

Meters in Glendale's downtown area but located off Brand would also see their rates increase from 75 cents to $1 per hour.

The idea motivating the price jump is that people will move their cars more if it costs more to park. The city's director of Public Works says that an average of 98 percent of the meters on Brand between Colorado and Milford Street (about a block north of Porto's) have a car parked in them during the daytime.

He says that the occupancy rates over the last few years have been "higher than those considered desirable by industry standards." Glendale's street parking rates are lower than nine of the 10 other cities in the region that Glendale officials surveyed.

If approved, the new rates would go into effect on July 1.

Downtown Glendale's presently packed meters underscore the increasing number of things to do along Brand, especially near Colorado, where Americana at Brand owner Rick Caruso has renovated a lovely Masonic temple from the 1920s into luxury office space. (The project includes building out several hot new retail storefronts, including one that will house a new Shake Shack when complete.)