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First Look at Posh Private Club Gwyneth Paltrow's Building on the Sunset Strip

Renderings have arrived to get everyone all excited and saving their pennies to join the latest private club to hit the Sunset Strip, the Arts Club. The fancy, no-swearing-allowed club costs $2,000 to join, plus $2,000-a-year dues, at its London branch. This location of the exclusive club is backed by actress/lifestyle maven Gwyneth Paltrow and her business partner Gary Landesberg, who together bought the old Hustler Store property on Sunset last spring, and these are the first views of the Gensler-designed club that we're seeing.

Wehoville says the Arts Club's latest location will reside inside a nine-story building, with "vertical aluminum fins" that would "undulate and rotate along the building's facade, although fixed in position," as a filing with WeHo's Planning Department elaborates.

The new 132,000-square-foot building would take out the smaller Hustler store structure (17,800 square feet), and hold creative office space and a gallery on its first four floors, with the remaining upper floors devoted to the club. The fifth floor would hold a dining terrace, screening room, and gym; the sixth floor would house 15 guest rooms for members; the seventh floor would have an eatery, another terrace, and a lounge for members. Up on the eighth floor, there would be a "Japanese/Latino" restaurant. The building would be topped off with a glamorous rooftop, with a pool and another terrace. Don't forget about the parking: there would be 220 spaces in a subterranean garage off Hilldale Avenue.

The project still needs a number of variances to go through with this design, though, including one to allow its height.

This club would be just a handful of blocks away from another expensive, exclusive club: Soho House's Sunset Strip location. It's also just east of a planned James Hotel, which would bring 165 rooms and its own rooftop deck.

· WeHo Gets a Peek at the Proposed West Coast Branch of London's Arts Club [Wehoville]
· Gwyneth Paltrow Opening Pricey No-Swearing Club on the Strip [Curbed LA]