Proper Hospitality just opened the luxurious Proper Residences in Hollywood, has a Downtown Proper in the works at the old Case Hotel building, and today announced that it’s building a Santa Monica Proper.
It’s part of what The Hollywood Reporter has deemed "an aggressive rollout" of new locations for the relatively new venture. Proper Hospitality was co-founded and created by Brad Korzen, Brian De Lowe, and Alex Samek, who are also partners in Kor Group, which is developing the project. Maximalist designer Kelly Wearstler (and Korzen's wife) is doing the interiors for the hotel.
Proper Hospitality’s plan to open a Santa Monica location has not been kept a secret, but, until today, there was no official announcement about where it would be or when it would open.
The new Proper hotel will be in Downtown Santa Monica, at Seventh Street and Wilshire Boulevard, in a new development at and around the Santa Monica Professional Building that combines adaptive reuse and new construction. We've reported before that the building owner was working to get approval to renovate the existing, 1920s-era building and wrap a new, wavy structure around it, rising from a parking lot next to the Professional Building.
Kor Group will work with Santa Monica-based Howard Laks Architects "to renovate the original 1928 6-story Spanish Colonial Revival style building and expand the footprint with a new modern seven-story building seamlessly merging classic and contemporary design," says the announcement.
The 271-room Santa Monica Proper Hotel will feature a rooftop pool and lounge and interiors by Kelly Wearstler. A rep for Kor tells Curbed that the Professional Building’s office space will be converted into 55 hotel rooms, and the new, seven-story building curving around the older structure will hold 216 hotel rooms. The completed Proper will also have room for 16,000 square feet of retail and restaurants.
It’s slated to open sometime in the winter of 2018-2019.