What a tease! In February, new Broadway Trade Center owners Waterbridge Capital announced plans for an enormous conversion of the enormous building, adding a hotel with up to 200 rooms, 500,000 square feet of office space, a food hall, and 200,000 square feet of high-end retail, and a rooftop open space with restaurants and bars. Now, via Urbanize LA, we're seeing the first tantalizing renderings of the exterior, the street-level retail, and that grassy rooftop park with its own swimming pool.
Unfortunately, the conceptual images from Omgivning of the new look at the former Hamburger department store do not show any of the exciting changes happening on the interior of the building, like the removal of 57,000 square feet of floor space to create light wells, the new hotel space, the two-story food hall, or the Turkish bath.
The Broadway Trade Center opened in 1908 with a roof garden (though, as old photos on Omgivning's website for the project show, it appears to have been a lot smaller in scale than what's to come). Throughout its history, the 1.1-million-square-foot building has also been host to a 1,000-seat theater and a dedicated rest nook for women who were feeling shopped-out. The building's third floor was once the temporary home of the Los Angeles Public Library. Waterbridge Capital bought the whole thing last year for around $130 million.