The 18-story hotel tower in South Park's $1-billion Metropolis megaproject will be opening at end of 2016 as a Hotel Indigo, according to a release from developer Greenland USA. Hotel Indigo is the boutique arm of the hospitality giant InterContinental Hotels Group, which is also locked in to operate the hotel in the under-construction Wilshire Grand, which will be the West Coast's tallest tower when it opens.
The Indigo brand is considered a competitor of W Hotels, notes the LA Times, targeting the same young, rich, party crowd and working references to local history and landmarks into hotel designs. According to a press release, Hotel Indigo will be incorporating references to the turn-of-the-century Downtown festival Fiesta De Las Flores into its Metropolis project, along with "the glamorous pre-Hollywood nightlife scene and the underground speakeasies of the roaring twenties." Nothing says boutique hotel like a speakeasy.
The 350-room hotel will be the first Indigo in Los Angeles, but just one of a slew of hotels coming to Downtown, including a 38-story expansion of the Ritz-Carlton/Marriott complex and a condo/hotel project on more than half of a block east of LA Live. The Metropolis project will also have three condo towers; more than half of the very pricey 308 units are spoken for already, even though the tower isn't expected to be complete until the fall of 2016.
· Hotel Indigo coming to downtown L.A.'s Metropolis [LAT]
· Megaproject Metropolis's Condo Pricing, Renderings Revealed [Curbed LA]
· BREAKING: Tallest Hotel in the West Will Be an InterContinental [Curbed LA]