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Downtown LA's Booming South Broadway Getting Painfully Hip British Boutique Hotel

The Eleventh Street/Broadway area in Downtown LA has been very busy lately. The old Case Hotel building is becoming a boutiquey Proper hotel; the historic, Julia Morgan-designed Herald-Examiner building is finally getting its huge renovation; and now a 10-story building sharing those same cross streets is set to be transformed too. The LA Times reports that the 1920s-era structure, largely vacant (with the exception of the ground-level shops) since the 1990s, has been snapped up by too-cool British hotel operator Hoxton. The plan is to turn "the decaying structure into a hip, stylish hotel." Hoxton's Amsterdam location was summed up as "almost painfully trendy" by the Independent.

For now, the details are still pretty slim on the future hotel. A broker representing the building's sellers says that Hoxton is "underway on plans for the hotel," but has no more information. The sellers, a shell company fueled by a group of investors, had themselves once considered turning the decrepit structure into "a roughly 150-bed hotel, [with] a rooftop lounge and pool and a basement bar or night club."

The edifice, which has upper level offices (empty for decades) and groundfloor retail (shopkeepers "recently left in preparation for the upcoming redevelopment"), was once the headquarters for Henry Huntington's Los Angeles Railway (Yellow Cars), a predecessor to what's now Metro. Hoxton paid $30 million for the place, but has a lot of work to do to turn the mostly graffiti-filled structure into a hotspot.
· British firm plans to remake historic downtown L.A. building into a hip hotel [LAT]
· Downtown LA's Beautiful Herald-Examiner Building Will Finally Be Brought Back to Life [Curbed LA]
· Broadway's Getting a Fancy, Boutique "Proper" Hotel [Curbed LA]