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More Mixed-Use Proposed in Hot Hollywood Palladium Zone

The Hollywood Palladium is getting another new neighbor. According to Urbanize LA, plans have been filed with the city to put up a 240,000-square-foot mixed-use complex right across the street from the legendary theater, at 6200 Sunset Blvd. Developer Hanover Company is behind the project that would bring 270 apartments and 12,400 square feet of ground-level retail to the space now occupied by a carwash and tire shop.

Building plans have not been made available, but the Hanover Company definitely knows it will have to fall in line with neighborhood code—this isn't their first foray into Hollywood. In 2012, their plan to build a 20-story structure nearby at Hollywood and Gower was shot down by the La Mirada Avenue Neighborhood Association over parking concerns. This new project boasts nearly 100 more apartments than the Hollywood/Gower project, and 5,200 square feet more retail space, so they may be on thin ice again. Especially since La Mirada and its lawyer Robert Silverstein have had even more success in the past few years in killing off development in the neighborhood (they're behind that half-built Hollywood Target and the forced closure of the occupied Sunset Gordon apartment tower).

Meanwhile, plans are in place for several other projects nearby—a mixed-user next door to the Nickelodeon studios, and two towers up to 28 stories each to be built in the Palladium's parking lots. —Jeff Wattenhofer
· More Apartments Over Retail on Sunset Boulevard [Urbanize LA]
· Hollywood's Palladium Towers to Include Palladium Restoration [Curbed LA]