As the hipness quotient in Silver Lake and Echo Park climbs ever upwards, more and more small businesses in the area are anticipating (or already seeing) similarly upward trends in the rent. Two such stores defecting from Echo Park and Silver Lake found homes relatively close by (Los Feliz, East Hollywood), but finding the right affordable spot can be especially difficult when you're selling fancy things. "No one's going to go to a check cashing place next door and spend the money that they didn't already have on a $30 candle (at your store)," says one retailer. [ELA]
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