10000 Santa Monica Boulevard, the 40-story residential tower in Century City (on the edge of Beverly Hills) that's just finally broken ground after many years, is going rental, at least at first, reports the the LA Times. Miami developer Crescent Heights is building the 283 units to condo standards just in case the market picks up (more than it already has, apparently), according to a company representative. Rents haven't been disclosed, "but developers hope the rates will be affordable for people who work in the neighborhood" (that means CAA agents, not managers at H&M). The Handel Architects-designed building will have one-, two-, and three-bedroom units, ranging from 1,500 to 3,000 square feet, all with floor-to-ceiling windows. There will be more than an acre of landscaped gardens, a tennis court, and indoor and outdoor pools. 10000 SMB will also be one of the first around without a flat roof.
· $300-million residential high-rise underway near Century City [LAT]
· Ground Finally Breaks on 40-Story 10000 SMB in Century City [Curbed LA]