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Sunset Strip Hustler Store Could Be Replaced By a Hotel

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The original Hustler store on Sunset Boulevard in West Hollywood—open since 1998—has been sold to a secretive buyer (or buyers) for an undisclosed amount of money, reports Bloomberg. A rep for Flynt Publications denied that the sale (currently in escrow) was related in any way to last year's sale of the Flynt Publications Building at Wilshire and La Cienega, which made publisher Larry Flynt $82 million, but Flynt did say, in a recent TV interview, "I don't think Hustler is going to be around very much longer." That looks like it might be the case for the Hustler store building as well.

As for future uses for the property, Flynt had no comment, but the assistant director of WeHo's Community Development Department says that lawyers representing "an unidentified party" interested in buying the Hustler store came to a CDD meeting a couple of months ago to explore the possibility of turning the property into a hotel. While they may not be the same mystery buyers that are currently in escrow for the site, a broker for CBRE who is familiar with the area says a hotel on the spot makes sense: "It will either happen now or eventually because once you use up all the land on the Strip, the next step is to find all the underutilized places that can be torn down and rebuilt."
· Pornography Publisher Flynt Selling First Hustler Store [Bloomberg]
· Mind the Fame Limit in WeHo, Bev Hills Hustler Building Sells [Curbed LA]