Less than half a mile away from what could become a walkable hotel/retail district along Robertson, Faring Capital (whose founder, Jason Illoulian is co-developing the aforementioned project) has submitted entitlements for a five-story mixed-user with groundfloor retail and restaurant space, plus an interior courtyard, office space (on the second and third floors), and 10 residential units on the top two floors. The retail section will offer "the smallest retail locations on that stretch of Beverly," according to Faring, in the hopes of creating a unique mix of shops; the restaurant will have outdoor dining to promote a sidewalk scene, a reflection of the project's emphasis on walkability and intent to bolster foot traffic in the area.
Designed by R&A Design, the future building at the corner of Beverly and North Clark Drive (currently the site of furniture shop Poliform) will be between 60,000 and 65,000 square feet and Illoulian hopes it will be a driving force in what he sees as a "changing West Hollywood design district," attracting more retailers, restaurants, and development than before. Up at the other end of the design district, at Santa Monica and Melrose, developer Charles Company is planning a big mixed-user with lots of retail and restaurants, plus housing and a bunch of public space.
· West Hollywood's Legendary Factory Could Become Hub of Walkable Retail/Hotel District [Curbed LA]
· WeHo Could Get an Elaborate Mixed-User at SaMo and Melrose [Curbed LA]