A group of business owners are calling the gentrifying section of Venice's Lincoln Boulevard between Washington and Rose The Linc in hopes it becomes a thing, reports Lincoln and Rose. The effort is led by Quest dress shop owner Hayley Starr, who wants Lincoln known more for boutiques and frozen yogurt and less for auto body shops and stultifying traffic. It's just one letter off from a new shopping district in Vegas called The Linq, confusingly enough. [Lincoln and Rose]
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