It took quite a while to get into gear, but the West Hollywood mixed-use complex formerly known as Movietown Plaza and now called Avalon West Hollywood is actually breaking ground today and developers AvalonBay Communities have release these updated renderings by MVE & Partners. The project, expected to open in early 2016, will bring 370 units (77 will be affordable senior housing), 32,000 square feet of retail, and two 10-story towers to a site previously occupied by a large stripmall on Santa Monica Boulevard (most tenants were kicked out way back in 2010). With the exception of the much-needed oldster housing, the "residences" at Avalon WeHo are sounding very expensive, and will be accompanied by, among other snazzy amenities, a two-floor cabana room and a gym that overlooks the Hollywood Hills. Retail tenants will include a new Trader Joe's to replace the one that made its home here until last fall.
AvalonBay bought the Movietown site (previously a Casden project) about two years ago, and embarked on a journey of resizings and redesigns before finally beginning demolition work a few months ago.
· Work Finally Begins on WeHo's Big Movietown Plaza Mixed-User [Curbed LA]
·Movietown Plaza [Curbed LA]