Quirky holiday specials from not-a-cab-service Uber—like their outrageously expensive Christmas trees ($135)—are becoming a tradition. In honor of Valentine's Day, Uber offered to hook up customers in select cities with a skywriter who would send their flowery messages of love soaring into the heavens. This $500 service was a crapshoot—skywriting usually is—and in many cases ended up looking like a cryptic freeway underpass tag. But maybe it's just a secret love message that only the two people who need to understand it could truly decipher. Yeah, that's it.