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Here Are 5 Valentine's Day Skywriting Failures Courtesy of Uber

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Quirky holiday specials from not-a-cab-service Uber—like their outrageously expensive Christmas trees ($135)—are becoming a tradition. In honor of Valentine's Day, Uber offered to hook up customers in select cities with a skywriter who would send their flowery messages of love soaring into the heavens. This $500 service was a crapshoot—skywriting usually is—and in many cases ended up looking like a cryptic freeway underpass tag. But maybe it's just a secret love message that only the two people who need to understand it could truly decipher. Yeah, that's it.

· For $500 Uber Will Coordinate Skywriting for You on Valentine's Day [Slate]