Well, this could certainly change the tone around Hollywood and Western. These are the first renderings for the forthcoming "European-style" boutique hotel referred to as Hollywood Hotel on the website of architect atelier V (via Building LA). The six-story building at Hollywood Boulevard and St. Andrews Place will have 80 rooms, 867 square feet of restaurant space at street level, a rooftop bar and deck, and a courtyard on the second level with a lap pool and cabanas.
"We are in the process of working with the planning department for securing of the entitlements, this will be a long drawn out process and we don't anticipate construction anytime sooner than early to mid 2016 or so," Atelier V's principal wrote on the firm's site back in January. Why is this so complicated? The hotel is within the jurisdiction of the Vermont/Western Specific Plan (which mandates lower density for hotels), but the city has also encouraged higher densities around transit-accessible locations like this one, which is within walking distance of the Red Line's Hollywood/Western station. "Anything less than the ideal room count  would not have made financial sense" for the developer, so that's what they're going to fight for.
Just across St. Andrews to the east, a new 280-unit mixed-user is on the way from developer Sonny Astani. Formerly known as High Line West and now just called 5500 Hollywood Boulevard, it joins the hip hotel and, potentially, a much less hip and much more troubled Target in leading the renaissance around oft-neglected Hollywood/Western.
· First Renderings for Hollywood/Western's Boutique Hotel [BLA]
· Eighty Cool Rooms : atelier V designs boutique hotel for East Hollywood [Atelier V]
· New Boutique Hotel in the Works for Hollywood/Western [Curbed LA]