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Hyde Nightclub Owner "Master Planning" The "Lifestyle" At Hollywood's The Camden Mixed-User

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When Hollywood's seven-story, 287-unit mixed-user The Camden at Selma and Vine was reignited over the summer after a years-long hiatus, the most exciting thing about it was that it might have a gym. But now comes word that Sam Nazarian and his firm sbe, of the SLS Hotels and insanely popular clubs that cool people go to (Hyde?), has partnered up with The Camden's developers to deliver the domestic version of an overcrowded club that you cannot escape: A "lifestyle-driven property" that wants to force you (or people with the scratch to rent there, anyway) to regularly interact with your neighbors. The development will include an indoor-outdoor area to be called The Hub that is supposed to make renters feel like they're at a resort—it'll have "a private dog park with an interactive media screen that allows them to share their favorite pet photos and videos, a musicians' studio, an "artists annex," and on-site visits from local chefs who'll teach residents how to cook on the outdoor restaurant-grade grill—which Nazarian hopes will get Camdenites out of their apartments so they can really get to know each other. To nudge even further, Camden tenants will also have special access to all the sbe hotspots, so they can spend their time out of the complex together too! If you've ever thought, "Gosh, woudln't it be great if you could live in da club?", the dream is yours for anywhere from $2,000 to $4,000 a month, the LA Times says.

· Selma/Vine Mixed-User Has Massive Motor Court, Maybe a Gym [Curbed LA]