The Downtown denizens of the 1100 Wilshire building will have a new neighbor on the top floor: a giant blue advertisement for Chase Bank. The signage is believed to be one of the first to sit atop a residential building in Los Angeles, according to the LA Times. A majority of residents actually support the ad, since it will help pay for elevator repairs and residents already pay nearly $800 a month in homeowners association dues. Chase, which is opening a branch at the bottom of 1100 Wilshire, will fork over $17,500 a month for the ads, which will be highly prominent to drivers on the 110. But one 1100 Wilshire resident, a New York doctor who lives there part-time, says the ad will lower his property values. A judge disagreed and greenlit the ad, and it'll be installed in the next few weeks.
· Chase Bank set to be first in L.A. with sign on residential building [LA Times]
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