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Hollywood Palladium Getting Two 28-Story Mixed-Use Towers

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The developers behind the proposed Hollywood Palladium Residences project near Sunset and Vine are trying hard not to get lumped together with the nearby and very controversial Millennium Hollywood project by the Capitol Records Building. The former project calls for two 28-story towers surrounding the 1940 streamline moderne Palladium theater, while the latter would build 35- and 39-story towers (it's been plagued by opposition, but was just approved by the city). Palladium developer Crescent Heights tells Park La Brea News that their project is near a public transportation hub--though it's about the same distance from the Hollywood/Vine subway stop as Millennium--and will incorporate 13,000 square feet of neighborhood-serving retail, as opposed to "destination retail." The developers say they'll bring in things like pharmacies and dry cleaners, so residents don't have to drive for their errands, instead of fancier shops that would attract those pesky cars from other parts of the city. The project could either include a hotel component, which would bring the amount of residential units to 598; without the hotel, expect about 730 apartments. Local NIMBYs are already gathering force, though the project has many more reports and meetings to go through before getting to its first approvals with the Planning Commission.
· Two New Towers Proposed for Hollywood [Park La Brea News]
· Two Big Towers Planned For Hollywood Palladium Parking Lots [Curbed LA]

Hollywood Palladium

6215 Sunset Blvd., Los Angeles, CA