The TGTF (too glam to function) area of West Hollywood, where super-upscale furniture stores, art galleries, and couture shops converge around Robertson, Beverly, and Melrose, is changing its name from the wordy The Avenues: Art, Fashion & Design District to simply The West Hollywood Design District. The Avenues moniker came about in 1996 in an attempt to brand the clustered collection of retail and encourage tourism. WHDD Board Chair Darren Gold says in a statement, "The new name conveys where we are and what we are about in a clear and concise way." [WeHo News]
The Latest
Curbed LA Is Closing
Head to Curbed.com — soon to be a part of the New York Magazine family — for more of the Curbed LA that you know and love.
Koreatown Craftsman With Lots of Hand-Carved Woodwork Asks $1.5M
Built in 1910, the house sits on a lush property that includes a recording studio out back.
Loading comments...