Starting July 1 there will be a free "entertainment shuttle" running down Santa Monica Boulevard in West Hollywood on Friday and Saturday nights. When the idea was first floated back in 2011 it was billed as a trolley, but this six-month pilot program will just be using a couple of buses on its route between Doheny and Fairfax. Sad. But if the shuttles are a hit, the city will look into expanding the service into a complete "WeHo-themed experience," says WeHo News. It's not clear what that experience might entail, but city councilmember John Heilman is sure of what he doesn't want: "I worry about the discussion about this being a vehicle that is 'sexy' or 'hot.' What, are we going to have limos with stripper poles in them?" West Hollywood may also look into expanding the route to include Sunset and/or the eastern stretch of Santa Monica Boulevard. But first they need to find a company to operate the service; the city will be issuing a request for proposals soon.
· Trolley pilot approved for West Hollywood [WHN]
· WeHo Looking Into Free Party and Pick-Up Shuttle [Curbed LA]