New premium seating at the Rose Bowl has been one of the most expensive components of the stadium's $181 million upgrade, but at least the new seats are proving popular with ticket buyers. "The stadium has already sold three-, seven- or 10-year leases for about 75% of the 16- to 30-person suites, with pricing at about $20,000 per year for the UCLA season or $47,500 to add in the Rose Bowl game." [LA Times, image via]
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