The 1926, five-story brick building on Hollywood Boulevard formerly known as the Gershwin Hotel reopened today as the Gershwin Apartments. Redeveloped by CIM Group, the building brings 163 units--a mix of efficiencies with kitchenettes, studios, and a handful of one-bedrooms with dens--to Hollywood, less then a block from the Red Line stop at Western. With rents ranging from $600 to $1,600, the Gershwin is hoping to attract "young creative, urban professionals who seek a vibrant, walkable neighborhood." Their total renovation stripped and updated every apartment and added a gym, business center, and lounge with TVs and video game stations to the building. The walkable part is key, since there's no parking for the apartments "at this time," according to a CIM rep. No one has leased the 10,000 square feet of groundfloor commercial space yet, though the developer is looking for tenants to provide neighborhood-serving retail.
Could this be the start of big changes heading to the eastern edges of Hollywood? In addition to the Gershwin, developer Sonny Astani is planning the High Line West project just across the boulevard, and the East Hollywood Target is finally showing signs of life down on Western and Sunset.
· East Hollywood [Curbed LA]