The two big La Brea mixed-use projects under construction now, which we've known as the Carl's Jr.-killer and the Jons-killer for years now, are getting some much classier (and literarier!) names. Say hello to The Huxley (at Fountain and La Brea, formerly the Jons-killer) and The Dylan (at Santa Monica and La Brea, formerly the Carl's Jr.-killer). They are, according to the LA Times, named for Brave New World author Aldous Huxley and "Do not go gentle into that good night" poet Dylan Thomas. (The matter of why they were not called The Aldous and The Thomas shall be left to the historians.) The six-story projects, both from developer Monarch Group with Essex Property Trust and designed by Newman Garrison + Partners, have been in the works for years and construction started in late 2011 and early 2012 respectively; according to a press release, both are scheduled to start leasing in September 2013 and open in spring 2014.
The Huxley at Fountain will have 187 units and 19,559 square feet of retail space; it will have 42 studios, 101 one-bedroom/one-bathrooms, four one-bedroom/one-bathrooms with den, and 40 two-bedroom/two-bathrooms.
The Dylan at Santa Monica will have 184 units and 13,350 square feet of groundfloor retail; it'll have three live/work units, 40 studios, two one-bedroom lofts, 99 one-bedroom/one-bathrooms, and 40 two-bedroom/two-bathrooms.
Both complexes will have courtyards, rooftop pool decks, clubhouses, and fitness centers, and are apparently "designed to encourage interaction among residents and support activity 'programming' such as classes in bartending and flower arranging" (don't you want to flower-arrange with your neighbors??). The Agency (which until now was known as a brokerage) and Susan Manrao Consulting are in charge of all this branding and programming (they'll also be responsible for the retail tenants); they've also arranged for a 44-foot by 7-foot art installation called "Faces of WeHo" that's just ben unveiled on The Huxley.
· Hello WeHo [Official Site]
· Two Huge WeHo Mixed-Users Arrive Late 2013/Early 2014 [Curbed LA]