The LA Fund for Public Education has launched phase two in its Arts Matter campaign--phase one included Metro buses and billboards covered in a piece by artist Barbara Kruger (she did the elevator at LACMA's BCAM)--and this one was developed by local art hero John Baldessari. The Arts Matter program is intended to raise awareness and cash for LAUSD's arts programs. The Daily News reports that "Mattel Corp. has become the first corporate sponsor, with a donation of $300,000 to the program." Outdoor advertising firms have also donated $4 million worth of advertising space, with Arts Matter stuff set to appear "on 175 billboards, 12 city buses and more than 270 pieces of art on public displays such as bus stops." Baldessari created a yellow bus wrap ("to serve as a reminder of school buses") with the phrase "Learn to Dream/Aprende a Soñar." There will also be a series of ads showing "photos of a number of Los Angeles officials and artists from their school days." Look for Mayor Villaraigosa, Tom Cruise, director George Lucas, and musician John Legend.
· 'Arts Matter' campaign for art in school expands to more buses, billboards [LADN]
· LA Buses Now Covered in Readable Barbara Kruger Art [Curbed LA]
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