CBS really wants to keep its contract with Metro to sell ad space on the city's buses and trains. CBS Outdoor (the outdoor ad arm) is worried that rival company Titan will be successful in its efforts to overturn Metro's contract with CBS to sell its advertising for the next six years in a deal totaling $110 million for the transit agency. Titan offered up $117 million and says Metro didn't give their offer due diligence; Metro takes up the matter September 27. Meanwhile, CBS is blanketing the city with billboards trumpeting the billions it pumps into the LA economy, and honcho Leslie Moonves is threatening to pull filming out of the city if the contract is reneged on. [LA Times]
Filed under:
Loading comments...