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Bel Air Branding

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Bel Air is planning on getting into the name licensing game, just like its Golden Triangle neighbor Beverly Hills. The Bel-Air Association and the LA licensing agency the Name Game have announced the launch of a "lifestyle licensing program for several categories, including fabrics and textiles...The collection's style guide reflects Bel-Air's classic architecture and landscape such as the neighborhood's famous gates, the iconic cherub logo and art deco signage. Additional product categories include furniture, lawn and garden, gift and collectibles and decorative accessories." [Home Textiles Today]