The $350 million W Hollywood and its residential component certainly changed the corner of Hollywood and Vine in May 2010, but it's had issues actually getting people moved into its condos. However, after dropping Sotheby's as the listing agent--and hiring a group called PowerPlay Destination Properties California--things are looking up. A rep for the property tells us, "The Residences at W Hollywood is projected to close on half of its 138 units by year's end, reporting 38 new homeowners in the past 15 months and another 18 expected to close by the end of 2012. This is a massive turn-around over last year's numbers." No doubt all this good news was assisted by three things: a new $1 million pool deck, a new rooftop dog park, and major pricechops.
· W Hollywood Hotel & Residences Archives [Curbed LA]