So Carmageddon II was this past weekend: they shut down 10 miles of the 405 Freeway for two and a half days. But then you knew that. There was an enormous media blitz aimed at keeping people off the roads--we're talking total saturation on TV, the internet, the radio, digital road signs, and Twitter (William Shatner tweeted about it. Everyone on earth follows William Shatner, right?). So of course you knew that. But these 10 Twitterers did not. Lucky bastards--they probably read a book once in a while and don't feel a compulsive need to check their text messages during dinner either.
· Carmageddon II Archives [Curbed LA]