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Bev Hills Brandification

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The Beverly Hills Conference & Visitors Bureau and the city of BH will cut the ribbon on a new Beverly Hills Visitor Center on Wednesday. The wee office, 500 square feet inside a glassy office building at South Santa Monica and Wilshire Boulevards, features interactive displays and mounted iPads with maps, shopping guides, itineraries, Beverly Hills history, and information on local attractions. There's also a little store selling city tchotchkes like baseball caps and business card holders. [BH Patch, image via]