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Black Eyed Pea Says He's Bringing Car Co. to Boyle Heights

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Los Angeles has been itching to attract car dealers and manufacturers and it got a real lucky break last night when Will.i.am, of excruciating earworm production outfit the Black Eyed Peas, announced his new company IAMAUTO. He told Jay Leno "I invested my money in building my own vehicle 'cause I want to bring jobs to the ghetto that I come from...I want to invest to have a car company in the neighborhood that I come from." That "ghetto" is Boyle Heights--Will.i.am was raised in the Estrada Courts project. The IAMAUTO car will be made from Chrysler components and have "a Beats by Dr. Dre audio system," according to car blog Jalopnik, which does not sound terribly psyched about the whole endeavor.
· Will.I.Am Launches Crappy Car Company [Jalopnik]