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Match.com Owners Don't Like WeHo's David Barton Gym Project

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WeHo's David Barton gym project (real name: Centrum Sunset) has to go back to the drawing board, per a city council decision this week. The council's sent the project to a subcommittee that'll work with the developers on issues including parking and signage, according to the Park La Brea News. While neighbors have opposed the project, it sounds like a lot of the beef is coming from internet behemoth IAC (it owns Match.com, Dictionary.com, College Humor, and half of Newsweek/Daily Beast, among many other properties), which has an office next door to Centrum's site at Sunset and Horn. The current plan for Centrum calls for two levels of below-ground parking and three stories of commercial space--retail, the David Barton, and offices--with a pocket park to the north, a 14 by 36 foot billboard on the southern facade, and a four-screen billboard on the southeast facade. Council members wanted to see more parking, and some took issue with the placement of the park, the signage, and the access--they want public access on both Sunset and Horn. The council also said it liked the Gensler design, but didn't believe it was "compatible with the neighboring IAC building." After Centrum was sent to the subcommittee, a lawyer for IAC said "We look forward to seeing a smaller, revised project with less signage...We believe something should go there, just not the huge project Centrum was proposing."
· Project at Tower Records Site Still Needs Work [Park La Brea News]
· Update: Sunset Strip David Barton Gym Has Less Advertising, But Takes a Long Time to Read [Curbed LA]

Centrum Sunset

8801 W. Sunset Blvd., West Hollywood, CA 90069