Los Angeles magazine celebrated its half-century birthday at a soiree on the bottom floor of their home--the Variety/5900 Wilshire tower. Entitled "Future Memories," the party looked back at some of their best covers (see the LA Woman's lament and the Chavez Ravine exposé) and asked attendees to imagine the future. A time capsule was prepared with items including a Simpsons script and a disposable camera; partygoers were asked what they thought the city would be like in the 2060s and their thoughts will be buried in the time capsule, which will be opened on the mag's 100th birthday. There were also covers from the year 2061, as imagined by readers (our favorite may be the one on which LA is an island guarded by dolphins that shoot lasers out of their eyes). Maybe the most interesting sight at the party was a cover from November 1963 that asked if Downtown was worth saving. The magazine's latest cover, from July 2011, is entitled "Jump Into Downtown" and heralds the rejuvenated city center.
In the house: LA mag editor-in-chief Mary Melton and publisher Erika Anderson, associate editor and preservationist about town Chris Nichols, Councilmember Jan Perry, LA's favorite historian Charles Phoenix, and actress/Scientologist Jenna Elfman. We missed them, but Franklin Avenue also spotted actor George Takei and Jeff Lewis of Flipping Out.
Menu: John Rivera Sedlar-made hors d'oeuvres inspired by LA favorites from Chasen's, the Brown Derby, Rex, L'Ermitage, Saint Estephe, and Animal (chocolate bacon truffles!).
Dress code: Surprisingly dressed up for Los Angeles on a weeknight.
Soundtrack: Party time jams like "Celebrate," a theremin player covering the Beach Boys, and Basement Jaxx with scratching, oddly enough.
Gift bag contents: Some of LA's favorite things, including Philippe's mustard, a MOCA ticket, an American Apparel tee, Lawry's seasoned salt, one month Sports Club LA membership, Magic Castle access (with purchase of dinner), and some County Coroner swag.
· Los Angeles [Official Site]
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