Updated 5:33 pm: To keep up with the La Belles and the rest of the neighborhood, the Best Western Hollywood Hills on Franklin Avenue is gentrifying up. Architecture firm Koning Eizenberg is just finishing up a $2 million chic-ening of the hotel (even if it's already played host to Carey Mulligan). The project includes new interiors by Shawn Hausman and KE for the public spaces (not the rooms as we'd previously said), a makeover for the pool area, and, already looking flash: the hotel's new facade. According to the LA Times, the architects added hole-punched louvers, a jagged awning that connects the Franklin-fronting 1927 building with the 1970 addition behind it, and did it all up in a charcoal and Tiffany blue color scheme. Newsom Design added a pointillist mural (but left alone the good old "Last Cappuccino Before the 101" sign) above the now much wider east side parking lot. Bernie and Mel Adler are the owner-brother duo whose parents bought what was then the Hollywood Franklin Hotel back in 1948; of the new look, Bernie says to his brother "I wanted to go Hollywood; you wanted to make it a San Francisco boutique hotel."
· Best Western Hollywood hotel: With new pixelated paint job, building shines a spotlight on itself [LAT]
· Koning Eizenberg May Take on Beloved Best Western Hollywood Hills [Curbed LA]
· La Belle at Hollywood Tower Wraps Up, Opens Doors [Curbed LA]