Who needs a Supergraphic when you can have the superestgraphic, a four and a half minute long 3D projection display? This one was done by local advertising company Pearl Media, and it ran for several hours on April 22 on the side of the Roosevelt Hotel. Media Life magazine says Pearl mapped "the entire façade of the building, including the measure of every curve and arch," and ran the show from 16 projectors set up on the roof of a garage just south of the hotel. (You might have seen something similar done on the Prague Astronomical Clock for it's six hundredth anniversary.) Lexus commissioned the display to show off its new hybrid, and apparently chose to do it in LA "because it wanted a high pedestrian traffic area where it could generate a lot of buzz." Hear that, haters? "High pedestrian traffic"!
· In Hollywood, a most spectacular movie [Media Life, via FishbowlLA]