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LA Goes Viral in China, But Only Because NYC Was Snowed In

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A series of t-shirt ads that shows kids getting into assorted t-shirt-themed shenanigans around Los Angeles (Disney Hall, Caltrans District 7 hq) has gotten millions of hits on Tudou, China's YouTube. Pully Chau, the chairman of the Chinese advertising firm that made the spots for clothing company Semir tells the Wall Street Journal it's because "Teenagers in China [attach] an aspirational value to youth culture in the West," but obviously some parts of the West more than others--a blizzard prevented the firm from shooting New York and Chau says "Our client thought New York was the ultimate in sophistication. But L.A. was wonderful." Jeez, try not to send so enthusiastic about it.

The six ads include "I Love LA" set at Disney Hall, "Dominoes" set in Westlake (below), "Parkour" at Caltrans District 7 headquarters (also below), "Pikapika" at the Santa Monica Pier, "FashionFrame" at various touristy spots, and "XGAME" at a skate park we can't identify (anyone?).


· How to Reach China’s Teens? Head to L.A. [WSJ]

Santa Monica Pier

Santa Monica Pier, , CA 90401