Alta Gets a Second Name

A reader wants to know what building is shown in these video clips posted on YouTube. Posted by LoftLivingLA, the downtown real estate firm, the videos show the interiors of a building called "Paint Company Lofts." It's actually Alta Lofts in Lincoln Heights, which was also once known as Fuller Lofts (Fuller Paint Company originally built the project). "The reason we are calling it Paint Company Lofts is because it used to be a paint company building," Ted Trentman, president of LoftLALiving.com, tells us. The name is just being used on their end to market the building to their own clients. [YouTube]