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The Hollywood Signifier

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The Hollywood Sign is like a real life white whale, green light on the East Egg dock, and scarlet "A" all rolled into one, so it's about time it gets a scholarly treatment. A new Yale Press book by Leo Braudy revisits the history of the Sign--Harry Chandler, Peg Entwistle, Alice Cooper--"to produce a kind of allegory: This is the story of how a grandiose real estate billboard fell into neglect and came to stare down at its indifferent city as time marched on and the winds of culture shifted, until finally it was rescued by a motley group of charitable givers to become what it is today: L.A.'s most photographed scene." [LAT]