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It's not up yet, but as part of the just announced Farmers Insurance naming rights deal with AEG, new web site,, will launch today. And they'll have a Twitter stream, natch. Meanwhile, does Sporting News sounds a tad skeptical? "Five days before the Super Bowl will be played at a stadium without a corporate name, AEG today will announce that it has signed Farmers Insurance to a 30-year, $600 million naming-rights deal for a proposed 1.7 million square foot, 68,000-seat football stadium in downtown Los Angeles that has no architect, no site approvals and no NFL team." Keep the faith, football-loving fans. UPDATE: Web site up! [Sporting News]