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4 Options For Culver City's Parcel B Retail Project

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Last week, four sets of developers presented the Culver City city council with their plans for Parcel B (aka 9300 Culver, next to Culver Studios). The approximately one acre site, currently a parking lot, was once betrothed to developer Rush Pacifica and architect Gensler. RP had approvals for a three-story, 115,000 square foot retail/office building with 84 underground parking spaces. That deal fell through and earlier this year the city started looking for a new developer to build within those same constraints--but they also wanted something "iconic" and pedestrian-friendly. The Urban Observer reports that the four finalists are Tolkin Group, Runyon Partners, a joint venture of Combined Properties and Hudson Pacific Properties, and Cardiff Realty Holdings with the McDevitt Company, which has this trump card: it "exclusively represents Urban Outfitters."

First up (above) is Tolkin's Culver X project. It creates a lot of outdoor spaces--a promenade on Washington (by Culver Studios) walkways from existing alleys, an interior courtyard "named after Lillian Roberts, the love interest of city founder Harry Culver," and a large plaza for public events.

? Runyon Partners's Paseo is an outdoor mall with offices on top. Its look is meant to tap into Culver City's history--the buildings would be different heights and surround two pedestrian streets and courtyards.

? Cardiff's outdoor mall would be made up of three buildings, all with green roofs, around a courtyard (there'd also be "three large entry portals" to avoid that fortress feel). A Lucky Strike bowling would take up a second floor along Culver, and an Urban Outfitters would have 12,000 square feet on Washington Blvd.

? Combined and Hudson "looked to The High Line in New York City and the Spanish steps in Rome for inspiration." Their plan includes retail all around the perimeter to bring people in from the streets, with tenants including Urban Outfitters, Apple, Mac, and Cowgirl Creamery. It also has 15,000 square feet of open space, including a grand stairway and an elevated plaza.
· Developers Submit Plans for Downtown Culver City’s “Parcel B” [The Urban Observer]
· Downtown Culver City Parking Lot Looking Sexy to Developers [Curbed LA]