Someone switched on the Village at USC media machine. The new development launched a fancy new website and Twitter feed on October 6. The media blitz follows the release of the Final Environmental Impact Report for the USC Development Plan and Specific Plan in July of this year, of which the Village at USC is a major component. The Village will replace the USC-owned University Village and will include the relocation of Los Angeles Fire Department Station No. 15 on Jefferson Blvd. When it's complete, the Village "will include a new plaza that offers retail and entertainment uses such as a bookstore, restaurants, a neighborhood market, park-like green space, and other activities that enhance life in the surrounding community," according to the new website. That adds up to about 350,000 square feet of retail and 5,400 student beds.
The USC Development Plan and Specific Plan is one of the largest and most ambitious planning documents currently in play around the city. The plan would pave the way for two and a half million square feet of academic and university uses, 350,000 square feet of retail/commercial uses, and approximately two million square feet of faculty and student housing. The 207 acres covered by the plan could also see the addition of a conference center, a hotel, and a university-affiliated grade school. Campus buildings proposed in the FEIR include a Cinematic Arts Building, Annenberg Academic Building, and a Social Sciences Interdisciplinary Building.
The Village at USC will host a Community Open House on October 27 in the Galen Center Founders Room. The project is slated to begin construction in mid-2012 at the earliest.
· The Village at USC [Official Site]
· USC Development Plan and Specific Plan [La City Planning]
· Reading, Writing and More Red Brick: USC's Big Master Plan [Curbed LA]
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