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Preppy-Glam Models Cause Mayhem at the Hollywood Sign

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Images via J. Crew

For its February catalogue, J. Crew got a permit to shoot on Mount Lee, right up by the Hollywood Sign, and was innocently photographing the Duchesse ruffle short in spiced chartreuse ($395) when the crew was "confronted by bullhorns, news helicopters and fire trucks." Since people are more likely to be trespassing at the Sign than shooting with permits, the park rangers had gotten a little mixed up. Everything was sorted, and the Matinee trench got its time in front of the camera. J. Crew also shot at the Paramount lot, on North Hillcrest in Beverly Hills, at the Chateau Marmont, and at the Stahl House.
· February 2011 [J. Crew]