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Marketing Wars

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A proposal to update San Gabriel's motto from "the city with a mission" to "history in the making" has gotten racial, reports the Pasadena Star-News. The San Gabriel Band of Mission Indians say the change obscures its influence on the region, and "Some residents viewed the proposal as another sign of the growing influence of San Gabriel's Asian community." Officials had pitched the change "as a marketing tool to highlight local landmarks and create a tagline that would be easier to reproduce on streets signs and stationary." [PSN]